For years I could never find a way to marry all of the different, drastically different parts of myself. Like many of us, I had my businesswoman, Ann Taylor Loft-wearing, Lexus-driving, somewhat materialistic side. Then I had my conscious, yoga, hippie, gypsy side, who was afraid that making money would derail my path to enlightenment. These two sides of myself spoke different languages, wore different ‘uniforms,’ played different parts, and were completely unaligned.
This blog started with the story of my solo journey from a mellow surf town of Encinitas, California to New Delhi, India where I spent working for a year and a half, as I slowly said goodbye to (and mourned) a more naive version of me that was never to return… To the time I gave up all of my material possessions and the corporate world to live in a tiny room in a garage… To co-creating three successful wellness businesses in coffeehouses across California… To the ongoing adventure of integrating all of the new discoveries about myself and the world and finding the best ways I can serve, myself and everyone around me as a former New Delhi resident, New York born Californian, part world traveler, part homebody, part hippie, part high-maintenance, part businesswoman, part gypsy, and conscious capitalist.
I sincerely thank you for visiting and letting me share my stories with you. May you be encouraged to discover and embrace all of the many evolving parts of who you are and free to let them take you where you are meant to go in life and in business.
Traci Wallace, a New York born Californian and former New Delhi resident who is considered by some (i.e. her brother) as a ‘gypsy professional,’ as a result of her tendency to work remotely from various locations, beaches and coffeehouses around the globe, allowing her to approach every project (and life) with a holistic blend of professionalism, creativity, play and heart.
She is an intuitive marketing strategist, social media manager, event production professional, creative director, world traveler, surfer, music enthusiast, yoga teacher, published writer, elephant journal columnist and children’s yoga teacher with the Sean O’Shea Foundation, a non-profit organization providing empowering nutrition and yoga programs to schools across Southern California.
From 2000-2011 Traci worked some of the top companies in the U.S, India and Latin America in the areas of marketing, strategic planning, corporate event management, sponsorship management, product commercialization, corporate communications, public relations and international/domestic business development, including the successful launch of Callaway Golf into India in 2010, where she created and managed India’s first experiential golf tournament in partnership with American Express and Audi.
In 2011 upon her return from her year working abroad in India, she began working as a writer and freelance marketing professional specializing in yoga, wellness, music, and philanthropic marketing campaigns, events and partnership cultivation.
Since 2011, she has managed over 150 wellness events, various marketing campaigns, and over 75 social media networks utilizing her experience and passion for writing to support clients to share their events, stories and mission with the world in through thoughtful social media, content creation and marketing campaigns. These activities have proven to meaningfully engage and grow client networks, increase their overall revenue potential or fundraising efforts, and create beneficial strategic partnerships to further her clients’ mission and mindfully grow their business.
Traci prides herself on approaching every project she works on with a holistic blend of professionalism, creativity, play and heart.